Product and process certification – Systems, regulations and international marketing strategies
Year of publication: |
2000
|
---|---|
Authors: | Vertinsky, Ilan ; Zhou, Dongsheng |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 17.2000, 3, p. 231-253
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | Product attributes | Product quality | Marketing strategy | Forest products | International law |
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