Product assortment
Year of publication: |
2008
|
---|---|
Authors: | Broniarczyk, Susan M. |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 755-779
|
Subject: | Sortiment | Retail assortment | Produktdifferenzierung | Product differentiation |
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