Product-Country Images: Impact and Role in International Marketing
Year of publication: |
1994
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Authors: | Papadopoulos, Nicolas ; Heslop, Louise A. ; Witkowski, Terrence H. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 14.1994, 1, p. 79-81
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