Product‐country images in the arts: a multi‐country study
Year of publication: |
2008
|
---|---|
Authors: | d'Astous, Alain ; Giraud Voss, Zannie ; Colbert, François ; Carù, Antonella ; Caldwell, Marylouise ; Courvoisier, François |
Other Persons: | Chao, Paul (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 25.2008, 4, p. 379-403
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Arts | Cross‐cultural studies | Intangible assets | Individual perception |
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