Product development capability and marketing strategy for new durable products
Year of publication: |
2013
|
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Authors: | Banerjee, Sumitro ; Soberman, David A. |
Publisher: |
Berlin : European School of Management and Technology (ESMT) |
Subject: | product development | marketing strategy | durable goods | quality | signaling game |
Series: | ESMT Working Paper ; 13-01 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 742086593 [GVK] hdl:10419/96544 [Handle] RePEc:esm:wpaper:ESMT-13-01 [RePEc] |
Source: |
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro, (2013)
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro, (2013)
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro, (2013)
- More ...
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro, (2013)
-
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro, (2013)
-
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro, (2013)
- More ...