Product differentation and market segmentation as alternative marketing strategies
Wendell R. Smith
| Year of publication: |
1970
|
|---|---|
| Authors: | Smith, Wendell R. |
| Published in: |
Marketing management and the Indian economy. - Delhi [u.a.]: Vikas Publ.. - 1970, p. 118-126
|
| Subject: | Produktgestaltung | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. Vol. 21.1956, Juli |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002821219