Product differentiation and market segmentation as alternative marketing strategies
Year of publication: |
1956
|
---|---|
Authors: | Smith, Wendell R. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 21.1956, 1, p. 3-8
|
Subject: | Marktforschung |
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