Product information management for mass customization : connecting customer, front-office, and back-office for fast and efficient customization

Cipriano Forza and Fabrizio Salvador

"This is the first book to provide a holistic recognition of the essential aspects of an IT-supported product configuration system. In doing so, it reveals the basic building blocks of these systems, how they support mass customization, how these systems are selected and implemented, what the alternative options are, and lastly, what the operational and strategic implications of these systems are."--Jacket

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Year of publication:	2007
Authors:	Forza, Cipriano ; Salvador, Fabrizio
Publisher:	Basingstoke, Hampshire [u.a.] : Palgrave Macmillan
Subject:	Produktmanagement \| Product management \| Produktinformation \| Product information \| Produktdifferenzierung \| Product differentiation \| Mass Customization \| Mass customization \| Markenpolitik
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [catdir.loc.gov] ; Description [catdir.loc.gov] ; Description [loc.gov] ; Description [loc.gov]

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Extent:	XX, 221 S. graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 207-214) and index 0610
ISBN:	0-230-00682-5 ; 978-0-230-00682-9
Classification:	Marketing ; Forschung und Entwicklung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003292033