Product innovation and management
Year of publication: |
2011
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Other Persons: | Bayus, Barry L. (contributor) |
Published in: | |
Publisher: |
Chichester : Wiley-Blackwell |
Subject: | Marketing | Produktentwicklung | New product development |
Description of contents: | Table of Contents [gbv.de] |
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The impact of price-based and new product promiotions on fast food restaurant sales and stock prices
Mathe-Soulek, Kimberly, (2016)
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The role of market knowledge type on product innovation performance
Petrovici, Dan, (2020)
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Ju, Min, (2018)
- More ...
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Bayus, Barry L., (2008)
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Competitive entry and pricing responses to product innovation
Bayus, Barry L., (2003)
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Bayus, Barry L., (2007)
- More ...