Product launches and buying frenzies : a dynamic perspective
Year of publication: |
January 2016
|
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Authors: | Courty, Pascal ; Nasiry, Javad |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 1, p. 143-152
|
Subject: | advance selling | buying frenzy | customer desperation | strategic customer behavior |
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