Product placement and its effectiveness : a systematic review and propositions for future research
Year of publication: |
2012
|
---|---|
Authors: | Chan, Fanny Fong Yee |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 12.2012, 1, p. 39-60
|
Subject: | Product Placement | Product placement | Bibliometrie | Bibliometrics | Fernsehprogramm | Television programme | Großbritannien | United Kingdom |
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