Product placement practices in prime-time television programmes in Hong Kong
Year of publication: |
2018
|
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Authors: | Chan, Fong Yee ; Lowe, Ben |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 6, p. 984-1009
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Subject: | Product placement | content analysis | television programmes | Hong Kongp | revalence | practices | Hongkong | Hong Kong | Product Placement | Fernsehprogramm | Television programme |
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