Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes
Year of publication: |
1999
|
---|---|
Authors: | Bayus, Barry L. ; William P. Putsis, Jr. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 18.1999, 2, p. 137-153
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Product Proliferation | Product Line Pricing | Entry Deterrence | Personal Computer Industry |
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