Product publicity versus advertising : an investigation of third-party endorsement effects ; the role of content class as a contextual processing cue
by Kirk Edward Hallahan
| Year of publication: |
1995
|
|---|---|
| Authors: | Hallahan, Kirk Edward |
| Publisher: |
Ann Arbor, Mich. : UMI |
| Subject: | Öffentlichkeitsarbeit | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 531 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Madison, Wis., Univ., Diss., 1995 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004760254