Product recall, brand equity, and future choice
Year of publication: |
2011
|
---|---|
Authors: | Korkofingas, Con ; Ang, Lawrence |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 9/10, p. 959-975
|
Subject: | Produkthaftung | Product liability | Kostenanalyse | Cost analysis | Marktaustritt | Market exit | Markenimage | Brand image |
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