Product safety failure and restoring reputation across markets : Fonterra's management of the 2013 bacterial contamination crisis
Year of publication: |
July-December 2017
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Authors: | Pang, Augustine |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 24.2017, 3/4, p. 136-152
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Subject: | China | crisis management | Fonterra | food safety | milk contamination | New Zealand | reputation management | Sanlu | supply chain safety | Lebensmittelsicherheit | Food safety | Neuseeland | Krisenmanagement | Crisis management | Lieferkette | Supply chain | Reputation | Firmenimage | Corporate reputation |
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