Product syntax and cross‐cultural marketing strategies
Year of publication: |
2001
|
---|---|
Authors: | Ulrik Kragh, Simon ; Djursaa, Malene |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 35.2001, 11/12, p. 1301-1320
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing strategy | National cultures | Furniture industry | Perception | Denmark |
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