Products and Services in the Perspective of Consumer Socialization
Year of publication: |
1986
|
---|---|
Authors: | Grønhaug, Kjell ; Venkatesh, Alladi |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 20.1986, 10, p. 55-65
|
Publisher: |
MCB UP Ltd |
Subject: | Consumers | Education | Products and services | Social class |
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