Produkt-Adoption und Informations-Diffusion in sozialen Netzwerken
von Carsten Takac
| Year of publication: |
2010
|
|---|---|
| Authors: | Takac, Carsten |
| Subject: | Soziales Netzwerk | Social network | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III, 149 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German ; English |
| Thesis: | Frankfurt (Main), Univ., Diss., 2010 |
| Notes: | Enth. außerdem 4 Sonderabdr. Beitr. teilw. dt., teilw. engl. |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007899