Profitability analysis by market segments
Leland L. Beik and Stephen L. Buzby
| Year of publication: |
1973
|
|---|---|
| Authors: | Beik, Leland L. ; Buzby, Stephen L. |
| Published in: |
Readings in basic marketing. - Homewood/Ill. [u.a.] : Irwin [u.a.], ISBN 0-256-02050-7. - 1978, p. 337-346
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 37. 1973, July |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001893970