Program and Curriculum Development in International Marketing in an Emerging Economy: Issues and Strategies
Year of publication: |
1997
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Authors: | Kaynak, Erdener ; Kucukemiroglu, Orsay |
Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 10752377. - Vol. 9.1997, 1, p. 51-72
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