Promote the price promotion : the effects of price promotions on customer evaluations in coffee chain stores
Year of publication: |
2014
|
---|---|
Authors: | Huang, Hui-chun ; Chang, Ya-ting ; Yeh, Che-yi ; Liao, Chung-wei |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 26.2014, 7, p. 1065-1082
|
Subject: | Service quality | Food quality | Moderating effect | Customer characteristics | Coffee industry | Price promotion | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Produktqualität | Product quality | Niedrigpreisstrategie | Low-cost strategy | Kaffee | Coffee |
-
When discounts hurt sales : the case of daily-deal markets
Cao, Zike, (2018)
-
Yazdanparast, Atefeh, (2023)
-
Prihastomo, Galih, (2020)
- More ...
-
Huang, Hui-Chun, (2014)
-
Huang, Hui-Chun, (2017)
-
Technical analyses and order submission behaviors : evidence from an emerging market
Wang, Zi-mei, (2012)
- More ...