Promoting biodiversity : do consumers prefer feelings, facts, advice or appeals?
Year of publication: |
2015
|
---|---|
Authors: | Schaffner, Dorothea ; Demarmels, Sascha ; Jüttner, Uta |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 4, p. 266-277
|
Subject: | Persuasion | Attitudes toward communication | Likeability | Sustainability marketing | Konsumentenverhalten | Consumer behaviour | Artenvielfalt | Biodiversity | Werbewirkung | Advertising effects | Kommunikation | Communication |
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