Promotion on the internet : the impact on the consumer and its effects : selected examples
Year of publication: |
2023
|
---|---|
Authors: | Marciszewska, Barbara ; Szydłowska, Wiktoria |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 26.2023, 3, p. 690-703
|
Subject: | Internet | promotion | controvercial advertising | visual communication | socialattitudes | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Electronic Commerce | E-commerce |
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