Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Year of publication: |
2011
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Authors: | Coffey, Amy Jo ; Cleary, Johanna |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 13.2011, 3, p. 161-176
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Subject: | Kabelfernsehen | Cable television | Privater Fernsehsender | Commercial television | Fernsehwerbung | Television advertising | USA | United States |
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