Promotions as competitive reactions to recalls and their consequences
Year of publication: |
2019
|
---|---|
Authors: | Zhou, Chen ; Sridhar, Shrihari ; Becerril-Arreola, Rafael ; Cui, Tony Haitao ; Yan, Dong |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 4, p. 702-722
|
Subject: | Product recalls | Competitive reactions | Promotions | Quasi experiments | Produkthaftung | Product liability | Experiment |
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