Promouvoir les comportements pro-environnementaux grâce à l'hypocrisie induite
Year of publication: |
2019
|
---|---|
Authors: | Odou, Philippe ; Darke, Peter ; Voisin, Dimitri |
Published in: |
Recherche et applications en marketing. - London : SAGE, ISSN 0767-3701, ZDB-ID 634918-3. - Vol. 34.2019, 1, p. 78-94
|
Subject: | dissonance cognitive | politique publique et marketing | influence sociale | normes sociales | protection de l’environnement |
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