Proposing and testing the contextual gender influence theory : an examination of gender influence types on trust of computer agents
Year of publication: |
2009
|
---|---|
Authors: | Lee, Eun-Ju ; Schumann, David W. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 440-450
|
Subject: | Electronic Commerce | E-commerce | Mensch-Maschine-System | Human-machine system | Vertrauen | Confidence | Geschlechterforschung | Gender studies | Regressionsanalyse | Regression analysis |
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