Protecting your brand against the heartbreak of genericide
Year of publication: |
2013
|
---|---|
Authors: | Walsh, Michael G. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 56.2013, 2, p. 159-166
|
Subject: | Markenartikel | Brand | Markenführung | Brand management |
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