Psychological characteristics of innovators
Year of publication: |
1972
|
---|---|
Authors: | Pizam, Abraham |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 6.1972, 3, p. 203-210
|
Publisher: |
MCB UP Ltd |
Subject: | Literature | Innovation | Psychology | Consumer behaviour |
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