Psychological comfort in service relationships : a mixed-method approach
Year of publication: |
2022
|
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Authors: | Radia, Karan Nilesh ; Purohit, Sonal ; Desai, Shachi ; Nenavani, Jitendra |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-14
|
Subject: | Customer experience | Psychological comfort | Relationship duration | Relationship quality | Retail financial services | Stimulus organism response (S–O-R) | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services | Kundenzufriedenheit | Customer satisfaction |
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