Public Relations als Schlüsselinstrument im Marketing von Beratungsunternehmen
von Wolfgang Marx
| Year of publication: |
2006
|
|---|---|
| Authors: | Marx, Wolfgang |
| Publisher: |
Marburg : Tectum |
| Subject: | Unternehmensberatung | Consultancy services | Öffentlichkeitsarbeit | Public relations | Marketing | Theorie | Theory | Deutschland | Germany | Beratungsbetrieb |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | 270 S. graph. Darst. 225 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kassel, Univ., Diss., 2006 |
| ISBN: | 978-3-8288-9103-6 ; 3-8288-9103-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003331037