Public relations and change management: The case of a multinational company
Year of publication: |
2004
|
---|---|
Authors: | Dürig, Uta‐Micaela ; Sriramesh, Krishnamurthy |
Published in: |
Journal of Communication Management. - Emerald Group Publishing Limited, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 8.2004, 4, p. 372-383
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Change management | Corporate culture | Organisational strategy | Organisational mission and vision | Strategic communication |
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