Public relations for marketing management
Frank Jefkins
| Year of publication: |
1978
|
|---|---|
| Authors: | Jefkins, Frank W. |
| Publisher: |
London : Macmillan |
| Subject: | Meinungspflege | Absatz | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Marketing |
| Extent: | X, 182 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-333-23245-3 ; 0-333-23244-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000664208