Public relations : strategies and tactics
Dennis L. Wilcox ; Glenn T. Cameron
| Year of publication: |
2009 ; 9. ed.
|
|---|---|
| Authors: | Wilcox, Dennis L. ; Cameron, Glen T. |
| Publisher: |
Boston, Mass. [u.a.] : Pearson |
| Subject: | Öffentlichkeitsarbeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 612 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-205-58148-1 ; 0-205-58148-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004901152