Purchase decision: does too much choice leave us unhappy?
Year of publication: |
2017
|
---|---|
Authors: | Tang, Yun-Chia ; Hsieh, Yi-Ching ; Chiu, Hung-Chang |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 7/8, p. 1248-1265
|
Publisher: |
Emerald Publishing Limited |
Subject: | Purchase intention | Need for cognition | Emotional response | Choice variety |
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