Purchase intention of Korean beauty products among undergraduate students
Year of publication: |
2020
|
---|---|
Authors: | Lim, Chui Seong ; Loo, Jia-Leng ; Wong, Siew Chin ; Hong, Kay-Tze |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 12.2020, 3, p. 19-40
|
Subject: | Theory of Consumption Value (TCV) | Korean beauty product | values | purchase intention | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Studierende | Students |
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