Purchasing behaviour of ethnicities : are they different?
Year of publication: |
2020
|
---|---|
Authors: | Trinh, Giang ; Khan, Huda ; Lockshin, Lawrence S. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 29.2020, 4, p. 1-7
|
Subject: | Chinese | Ethnicities | Malay | NBD | Purchasing behaviour | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | China | Chinesen | Chinese (People) | Malaysia |
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