Pure play vs. bricks-and-clicks : a study of their benefits and practices
Year of publication: |
2008
|
---|---|
Authors: | Zhuang, Youlong ; Lederer, Albert L. |
Published in: |
E-business models, services and communications. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 1-59904-831-0. - 2008, p. 98-118
|
Subject: | Einzelhandel | Retail trade | Geschäftsmodell | Business model | Online-Handel | Online retailing | Vergleich | Comparison |
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