Pushing notifications as dynamic information design
Year of publication: |
2022
|
---|---|
Authors: | Iyer, Ganesh ; Zhong, Zemin |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 1, p. 51-72
|
Subject: | dynamic persuasion | information design | push notifications | realized uncertainty |
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