Putting the geography into geodemographics : using multilevel modelling to improve neighbourhood targeting : a case study of Asian pupils in London
Year of publication: |
June/September 2016
|
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Authors: | Harris, Richard ; Feng, Yingyu |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 4.2016, 2/3, p. 93-107
|
Subject: | geodemographics | multilevel modelling | neighbourhood targeting | London | London output area classification | segmentation | Großbritannien | United Kingdom | Nachbarschaft | Neighbourhood |
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