QFD strategy house: an innovative tool for linking marketing and manufacturing strategies
Year of publication: |
2004
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Authors: | Gonzalez, Marvin E. ; Quesada, Gioconda ; Mueller, Rene ; Mora-Monge, Carlo A. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 22.2004, 3, p. 335-348
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