Qualitative historical research in marketing
Year of publication: |
2006
|
---|---|
Authors: | Witkowski, Terrence H. ; Jones, D. G. Brian |
Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 70-82
|
Subject: | Wirtschaftsgeschichte | Economic history | Qualitative Methode | Qualitative method | Marktforschung | Market research | Marketingmanagement | Marketing management |
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