Qualitative market research : a practitioner's and buyer's guide
Wendy Gordon and Roy Langmaid
| Year of publication: |
1988
|
|---|---|
| Authors: | Gordon, Wendy M. ; Gordon, Wendy ; Langmaid, Roy |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 262 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [252] - 253 |
| ISBN: | 0-566-05115-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000743862