Qualitative research in marketing
Danny N. Bellenger; Kenneth L. Bernhardt; Jac L. Goldstucker
| Year of publication: |
1976
|
|---|---|
| Authors: | Bellenger, Danny N. ; Bernhardt, Kenneth L. ; Goldstucker, Jac L. |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marktforschung | Vereinigte Staaten | Qualitative Methode | Qualitative method | Market research | Marketing |
| Extent: | 76 S |
|---|---|
| Series: | Monograph series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 2414658-4. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 70-76 |
| ISBN: | 0-87758-070-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000050288