Extent: | XV, 335 S. graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 21 Beitr. Includes bibliographical references and index PrefaceIntroduction: what is consumer ethnography : the "big E" and "little e" in consumer research? / by Paul M.W. Hackett & Roxana Maiorescu Integrating ethnographic consumer research using facet theory and the mapping sentence / Paul M.W. Hackett Ethics in qualitative consumer research / Grant C. Aguirre and Michael R. Hyman Recruitment and sampling in consumer research / Kathryn Roulston and Briana Martinez Ethnographic caveats / Paul M. W. Hackett1 & Jessica B. Schwarzenbach Inference and hypothesis in ethnographic studies / James L. Everett & Kim Johnston Ethnography 1: re-visioning teenage pregnancy using participant observation : life in the happy hut / Gabrielle Brand and Paul Morrison Ethnography 2: field observations, questionnaires and focus group interviews at a water park / Paul M.W. Hackett & Erin Koval Autoethnography in consumer research / Chris Hackley Focus group interviews / Deborah Potts Using projectives to uncover "aha moments" in qualitative research / Steve Kalter In-depth interviews / Carole Schmidt The dynamics of ethnographic in-depth interviewing / Bonita M. Kolb Action research : the bindjareb yorgas health program / Caroline Nilson, Paul Morrison and Cathy Fetherston Ethnographic research into the consumer environment : the environment of luxury goods as a space to fight for / Antonella Fabri and Paul M.W. Hackett Researching virtual and real world possessions, artifacts, and archives / Russell Belk Visual and sensory ethnography / Sarah Pink, Kerstin Leder-Mackley and Paul M.W. Hackett Ethnography : textual methodology / Anthony Lowrie Netnography : possibilities and resourcefulness / Cecilia Lewis Kausel1 & Paul M.W. Hackett2 Neuroscience research approaches : developing an ethnography of non-conscious consumer behaviour / Peter Steidl & Stephen J. Genco Software in consumer ethnography / Eli Lieber Consumer heterophenomenology / Gordon R. Foxall . |
ISBN: | 978-1-138-02349-9 ; 978-1-315-77637-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547178