Qualitative research methods in consumer psychology : ethnography and culture

Preface -- Introduction: what is consumer ethnography : the "big E" and "little e" in consumer research? / by Paul M.W. Hackett & Roxana Maiorescu -- Integrating ethnographic consumer research using facet theory and the mapping sentence / Paul M.W. Hackett -- Ethics in qualitative consumer research / Grant C. Aguirre and Michael R. Hyman -- Recruitment and sampling in consumer research / Kathryn Roulston and Briana Martinez -- Ethnographic caveats / Paul M. W. Hackett1 & Jessica B. Schwarzenbach -- Inference and hypothesis in ethnographic studies / James L. Everett & Kim Johnston -- Ethnography 1: re-visioning teenage pregnancy using participant observation : life in the happy hut / Gabrielle Brand and Paul Morrison -- Ethnography 2: field observations, questionnaires and focus group interviews at a water park / Paul M.W. Hackett & Erin Koval -- Autoethnography in consumer research / Chris Hackley -- Focus group interviews / Deborah Potts -- Using projectives to uncover "aha moments" in qualitative research / Steve Kalter -- In-depth interviews / Carole Schmidt -- The dynamics of ethnographic in-depth interviewing / Bonita M. Kolb -- Action research : the bindjareb yorgas health program / Caroline Nilson, Paul Morrison and Cathy Fetherston -- Ethnographic research into the consumer environment : the environment of luxury goods as a space to fight for / Antonella Fabri and Paul M.W. Hackett -- Researching virtual and real world possessions, artifacts, and archives / Russell Belk -- Visual and sensory ethnography / Sarah Pink, Kerstin Leder-Mackley and Paul M.W. Hackett -- Ethnography : textual methodology / Anthony Lowrie -- Netnography : possibilities and resourcefulness / Cecilia Lewis Kausel1 & Paul M.W. Hackett2 -- Neuroscience research approaches : developing an ethnography of non-conscious consumer behaviour / Peter Steidl & Stephen J. Genco -- Software in consumer ethnography / Eli Lieber -- Consumer heterophenomenology / Gordon R. Foxall --