Quality competition between national and store brands
Year of publication: |
2022
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Authors: | Chakraborty, Tulika ; Chauhan, Satyaveer S. ; Huang, Xiao |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 60.2022, 9, p. 2703-2732
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Subject: | brand management | competition | distribution channels | power structure | Private label | quality | Handelsmarke | Store brand | Markenführung | Brand management | Vertriebsweg | Distribution channel | Wettbewerb | Competition | Produktqualität | Product quality | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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