Quality cues and retail target market strategy: a conjoint‐based application
Year of publication: |
1995
|
---|---|
Authors: | Amirani, Shahrzad ; Baker, Julie |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 23.1995, 5, p. 22-31
|
Publisher: |
MCB UP Ltd |
Subject: | Organizational performance | Fitness | Health | Market orientation | Quality | USA |
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