Quality, service‐dominant logic and many‐to‐many marketing
Year of publication: |
2008
|
---|---|
Authors: | Gummesson, Evert |
Other Persons: | Mi Dahlgaard‐Park, Su (ed.) |
Published in: |
The TQM Journal. - Emerald Group Publishing Limited, ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 20.2008, 2, p. 143-153
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Quality | Business‐to‐business marketing | Network topology | Asset valuation | Complexity theory | Relationship marketing |
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