Quantifying nation equity with sales data : a structural approach
Year of publication: |
2013
|
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Authors: | Chu, Junhong |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 1, p. 19-35
|
Subject: | Nation equity | Country-of-origin effects | Market power | Personal computer market | Structural modeling | Emerging markets | China | Marktstruktur | Market structure | Marktmacht | Schwellenländer | Emerging economies | Personal Computer | Personal computer |
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